Global Insights in Management and Economic Research
type: channel
description: Global Insights in Management and Economic Research is an international, peer-reviewed, open-access journal that provides a platform for the dissemination of cutting-edge research in the fields of management, business strategy, economics, and global economic policy. The journal aims to bridge theoretical frameworks with practical insights, offering a global perspective on contemporary challenges and opportunities in both public and private sectors. GIMER welcomes original research articles, conceptual papers, case studies, and critical reviews that address a wide range of topics, including but not limited to: Strategic management and organizational behavior; International business and trade; Economic development and policy; Innovation and entrepreneurship; Sustainable and responsible management; Digital transformation in business and economics; Emerging market dynamics; Public sector management and governance. Journal title Global Insights in Management and Economic Research Cover Subject Economic Development and Growth; Management and Organizational Behavior; International Business and Trad; Public Policy and Economic Regulation; Finance and Investment; Digital Transformation and Innovation; Public Sector Management and Governance; Accounting Abbreviation Glob. Insights Manag. Econ. Res. Publisher INSPIRETECH GLOBAL INSIGHT Language English (Prefered); Indonesia. Frequency 4 issues per year: Feb 27 | May 27 | August 27 | Nov 27. DOI Prefix 10.53905/gimer by Crossref Online ISSN 3090-8116 Chief Editor Dr. Syamsurijal Hasan, MM Citation Analysis Google Scholar | Dimension | OpenAlex | Scilit MDPI Indexing CROSSREF | GARUDA | Google Scholar More indexing.. The journal is committed to fostering academic dialogue across disciplines and regions. By encouraging submissions from scholars, practitioners, and policymakers worldwide, GIMER contributes to advancing knowledge and practice in management and economic research.
publisher: INSPIRETECH GLOBAL INSIGHT
language: en
publication name: Global Insights in Management and Economic Research
issn: 3090-8116
items: Efforts of the Health Quarantine Center in Managing Port Environmental Pollution Supervision
items: Analysis of the Accounting Information System of Merchandise Inventory at PT. Bintang Toba Lestari
items: Impact of Training, Education, and Physical Work Environment on Employee Productivity: Insights from the Public Works Office
items: Economic Feasibility and Risk Assessment of Patin Aquaculture Agribusiness in Kampar Regency, Riau, Indonesia
items: Integrating Price Sensitivity and Social Media Marketing to Predict Consumer Purchase Decisions in Tourism Packages
items: Workload, Motivation, and Their Influence on Nurse Performance: Evidence from Setio Husodo Hospital
items: Modern Marketing Strategies to Build Customer Expectations on Wedding Organizer Services Enter Management Kudus
items: The Influence of Site Visuals, Website Quality, and Perceived Product Benefits on Gen Z’s Purchase Decisions on TikTok
items: Applying Participatory Appraisal of Competitive Advantage (PACA) to Enhance the Competitiveness of the Bakaran Batik Cluster, Pati, Indonesia
items: The Impact of Product Innovation, Restaurant Atmosphere, and Promotion Strategies on Sales Performance: Evidence from Song Fa Bak Kut Teh Restaurant, Medan
items: Work Discipline and Job Satisfaction as Determinants of Employee Performance: Evidence from the Department of Industry, Trade, Energy, and Mineral Resources in Medan
items: Impact of Liquidity Ratio and Solvency Ratio on the Profitability Ratio in PT. Indofood Sukses Makmur
items: The Influence of Workload and Work Discipline on Employee Performance at The Regional Library Office of North Sumatra Province
items: The Influence of Sports Mega-Events on Local Business Growth: A Study of PON 2024 Aquatic Venue
items: Green Sponsorship in Global Sports: Between Corporate Branding and Authentic Environmental Action: A Literature Review
items: Beyond Container: Postmodern Packaging as Visual Communication Medium in Contemporary Branding Strategy
items: Analysis of Marine Water Quality to Facilitate Management in Support of Mangrove Conservation in Kayo Batu Village, Jayapura
items: Strategic Governance Management in Enhancing Digital Literacy in West Tanjung Jabung Regency's Educational Institutions
items: Taxation Liability Determination Framework Predicated on Adherence to Taxpayer Obligations
items: IoT-Based Remote Electricity Control and Management Monitoring System Using Blynk Application
items: E-commerce Impact on Accounting Efficiency in MSMEs
items: The Impact of System Quality, Information Quality, and Service Quality of Rail Ticketing System (RTS) on Customer Satisfaction of PT. Kereta Api Indonesia
items: Stimulating Tourists' Imagination: The Role of Visual Communication in Managing Storynomic Tourism Strategies in the Digital Age
items: The Influence of Intellectual Capital on Profitability of Automotive Companies Listed on the Indonesia Stock Exchange
items: The Influence of Understanding Tax Regulations, Tax Rates and Taxpayer Awareness on Taxpayer Compliance of E-commerce Users on Online Shopping Entrepreneurs
items: The Influence of Creativity and Skills on Business Success in East Jakarta SMEs
items: Analysis of Factors Affecting the Supply of Cafe Service Industry in Pekanbaru City
items: The Impact of Workload on Employee Performance at PT. Arista Auto Prima Pekanbaru

Efforts of the Health Quarantine Center in Managing Port Environmental Pollution Supervision
type: item
description: Purpose of the study: Environmental pollution in domestic port areas poses increasing risks to public health and operational sustainability. As the designated authority for port environmental health, the Health Quarantine Office (BKK) is mandated to supervise, prevent, and control potential sources of pollution. Strengthening its supervision mechanisms is essential to ensure effective environmental health management. This study aims to analyze the monitoring efforts undertaken by the Health Quarantine Office Class I Tanjung Balai Karimun in controlling environmental pollution at domestic ports and to evaluate the effectiveness of its environmental monitoring activities. Materials and methods: A descriptive qualitative research design was employed. Data were collected through field observations, in-depth interviews with BKK officers and port management personnel, and documentation review. Data analysis included data reduction, data display, and conclusion drawing to systematically describe the monitoring processes and outputs. Results: Findings indicate that BKK implements several monitoring activities, including water quality testing, ship waste management supervision, sanitation inspections of port facilities, and environmental awareness education for port users. Despite these efforts, several challenges persist, particularly limitations in human resources, laboratory infrastructure, and the consistency of monitoring schedules. Conclusions: The study highlights the essential role of BKK not only in safeguarding human health but also in mitigating environmental pollution within domestic ports. The results underscore the need for enhanced institutional capacity and integrated environmental monitoring policies to improve the effectiveness and sustainability of port environmental health management.
subject: Original Research
  topic: section
subject: Original Research Articles
  topic: category
subject: environmental health
  topic: keywords
subject: environmental pollution control
  topic: keywords
subject: domestic port
  topic: keywords
subject: health quarantine office
  topic: keywords
subject: tanjung balai karimun
  topic: keywords
creator: Wulan Syafina
creator: Nisha Desfi Arianti
creator: Tri Mardalena
rights: Copyright (c) 2025 Wulan Syafina, Nisha Desfi Arianti, Tri Mardalena https://creativecommons.org/licenses/by-sa/4.0
date: 2025-11-27
publication date: 2025-11-27
starting page: 175
ending page: 180
doi: 10.53905/Gimer.v1i04.27

Analysis of the Accounting Information System of Merchandise Inventory at PT. Bintang Toba Lestari
type: item
description: Purpose of the study: Companies must ensure accurate merchandise inventory management through effective accounting information systems and robust internal control procedures. However, PT Bintang Toba Lestari continues to experience inaccuracies due to non-compliance with standard operating procedures (SOPs), inadequate documentation practices, and excessive reliance on staff supervision, which can compromise operational efficiency and data integrity. This study aims to analyze the merchandise inventory accounting information system and evaluate the effectiveness of internal control mechanisms implemented at PT Bintang Toba Lestari. Materials and methods: This research employed a qualitative descriptive approach. Primary data were collected through structured interviews with the HRD department and several staff members involved in merchandise inventory activities. Additional insights were obtained through direct field observations and the examination of secondary data sourced from company documentation. Data analysis procedures included data reduction, data presentation, and conclusion drawing. Results: Findings reveal that the company’s inventory recording and reporting procedures generally function effectively and align with the principles of accounting information systems. However, weaknesses were identified within the internal control structure, particularly the overlap of duties in the warehouse division, which increases the risk of errors and reduces control reliability. Furthermore, documentation practices and adherence to SOPs remain inconsistent during inventory implementation. Conclusions: While the merchandise inventory accounting information system at PT Bintang Toba Lestari is operational and largely appropriate, the internal control system requires improvement. Strengthening functional segregation, enhancing documentation procedures, and ensuring compliance with established SOPs are essential to improving inventory accuracy and internal control effectiv…
subject: Original Research
  topic: section
subject: Original Research Articles
  topic: category
subject: accounting information system
  topic: keywords
subject: inventory
  topic: keywords
subject: internal control
  topic: keywords
creator: Jeki Nasution
creator: Siswanto Siswanto
creator: Raymond Fransiscus
rights: Copyright (c) 2025 Jeki Nasution, Siswanto, Raymond Fransiscus (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-27
publication date: 2025-08-27
starting page: 170
ending page: 174
doi: 10.53905/Gimer.v1i03.26

Impact of Training, Education, and Physical Work Environment on Employee Productivity: Insights from the Public Works Office
type: item
description: Purpose: This study investigates the impact of job training, formal education, and physical work environment on employee productivity at the Public Works Office in Lubuk Pakam, Indonesia. The research addresses critical gaps in understanding how these human resource development factors synergistically influence organizational performance in public sector institutions. Materials and Methods: A quantitative research design was employed with a saturated sampling technique involving all 75 employees at the Public Works Office in Lubuk Pakam. Data were collected using validated questionnaires with Likert scale measurements. The instruments demonstrated high reliability (Cronbach's Alpha: 0.964 for training, 0.837 for education, 0.925 for physical work environment, and 0.972 for productivity). Multiple linear regression analysis was conducted using SPSS version 27 to examine the relationships between independent variables (job training, education, physical work environment) and the dependent variable (employee productivity). Results: The regression analysis yielded the equation Y = -7.131 + 0.317X₁ + 0.505X₂ + 0.924X₃ + e. Partial t-tests revealed that job training (t = 4.262, p < 0.001), education (t = 2.831, p = 0.006), and physical work environment (t = 6.552, p < 0.001) all exerted positive and statistically significant effects on employee productivity. Simultaneous F-test (F = 216.388, p < 0.001) confirmed the collective significance of all predictors. The model explained 89.7% of variance in productivity (Adjusted R² = 0.897), indicating exceptionally strong predictive power. Conclusions: This study provides robust empirical evidence that holistic investment in employee training, educational advancement, and physical workspace optimization significantly enhances productivity in public sector organizations. The physical work environment emerged as the strongest predictor, followed by job training and education. These findings underscore the critical importance of int…
subject: Original Research
  topic: section
subject: Original Research Articles
  topic: category
subject: employee productivity
  topic: keywords
subject: job training
  topic: keywords
subject: formal education
  topic: keywords
subject: physical work environment
  topic: keywords
subject: public sector
  topic: keywords
subject: human resource management
  topic: keywords
creator: Helen Saputri Hulu
creator: Irwan Nopian Sinaga
creator: Rifqah Harahap
rights: Copyright (c) 2025 Helen Saputri Hulu, Irwan Nopian Sinaga, Rifqah Harahap (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-27
publication date: 2025-08-27
starting page: 161
ending page: 169
doi: 10.53905/Gimer.v1i03.25

Economic Feasibility and Risk Assessment of Patin Aquaculture Agribusiness in Kampar Regency, Riau, Indonesia
type: item
description: Purpose: This study evaluates the economic feasibility and assesses the financial risks associated with smallholder patin (Pangasius hypophthalmus) aquaculture in Kabupaten Kampar, Riau Province, Indonesia, to provide evidence-based recommendations for sustainable aquabusiness development. Materials and Methods: A descriptive-quantitative research design was employed with 60 smallholder patin farmers selected through purposive sampling. Data collection involved structured interviews, production record audits, financial document analysis, and direct pond observations. Economic feasibility was evaluated using Net Present Value (NPV), Benefit-Cost Ratio (BCR), Internal Rate of Return (IRR), and Payback Period (PP) at a 10% discount rate. Risk assessment incorporated Coefficient of Variation (CV), sensitivity analysis, Monte Carlo simulation (10,000 iterations), and scenario analysis. Statistical analysis was performed using SPSS 26. Results: The average NPV was IDR 127,450,000 (USD 8,497), BCR was 1.34, IRR was 24.6%, and PP was 2.8 years, indicating economic viability. Risk analysis revealed a CV of 0.42, suggesting moderate income variability. Monte Carlo simulation showed a 73.4% probability of positive returns. Sensitivity analysis identified feed cost (elasticity coefficient: -0.68) and market price (elasticity coefficient: 0.82) as critical risk factors. Under pessimistic scenarios, 31.7% of farms showed negative NPV. Conclusions: Patin aquaculture demonstrates economic feasibility under current market conditions, but faces significant risks from feed cost fluctuations and price volatility. Risk mitigation strategies including feed cost management, market diversification, and insurance mechanisms are recommended for sustainable development.
subject: Original Research
  topic: section
subject: Original Research Articles
  topic: category
subject: patin aquaculture
  topic: keywords
subject: economic feasibility
  topic: keywords
subject: risk assessment
  topic: keywords
subject: Monte Carlo simulation
  topic: keywords
subject: smallholder farmers
  topic: keywords
subject: Indonesia
  topic: keywords
creator: Abdul Rahman Cemda
rights: Copyright (c) 2025 Abdul Rahman Cemda (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-27
publication date: 2025-08-27
starting page: 132
ending page: 141
doi: 10.53905/Gimer.v1i03.22

Integrating Price Sensitivity and Social Media Marketing to Predict Consumer Purchase Decisions in Tourism Packages
type: item
description: Purpose: This study investigates the impact of price sensitivity and social media marketing strategies on consumer purchase decisions for holiday packages in the Indonesian tourism sector, specifically examining PT Bangben Group Indonesia's operations. Materials and Methods: A quantitative research design was employed with a population of 417 holiday package consumers during 2024. Using Slovin's formula, 81 respondents were selected through random sampling. Data collection utilized structured questionnaires measured on a 5-point Likert scale. Multiple linear regression analysis was conducted using SPSS version 22 to examine relationships between variables: price (X₁), social media marketing (X₂), and purchase decisions (Y). Validity testing employed Pearson correlation (r > 0.218), while reliability was assessed using Cronbach's alpha (α > 0.60). Results: The regression model Y = 6.888 + 0.764X₁ + 0.635X₂ + e demonstrated that both price and social media marketing significantly influence purchase decisions. Price showed positive significant effect (t = 3.616 > t-table 1.991, p = 0.001), as did social media marketing (t = 4.402 > t-table 1.991, p = 0.000). The simultaneous effect was confirmed (F = 52.730 > F-table 3.11, p = 0.000). The adjusted R² of 0.564 indicates that 56.4% of purchase decision variance is explained by these variables. Conclusions: Price sensitivity and social media marketing are critical determinants of consumer purchase decisions in tourism packages. The stronger influence of social media marketing (β = 0.452) compared to price (β = 0.371) suggests shifting consumer priorities in digital environments. Tourism operators should integrate competitive pricing strategies with robust social media presence to optimize conversion rates.
subject: Original Research
  topic: section
subject: Original Research Articles
  topic: category
subject: price sensitivity
  topic: keywords
subject: social media marketing
  topic: keywords
subject: purchase decision
  topic: keywords
subject: tourism packages
  topic: keywords
subject: consumer behavior
  topic: keywords
subject: digital marketing
  topic: keywords
creator: Dini Nurzulia
creator: Dwi Fany Fransiska Dewi Butar-Butar
creator: Raymond Fransiskus
rights: Copyright (c) 2025 Dini Nurzulia, Dwi Fany Fransiska Dewi Butar-Butar, Raymond Fransiskus (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-27
publication date: 2025-08-27
starting page: 153
ending page: 160
doi: 10.53905/Gimer.v1i03.24

Workload, Motivation, and Their Influence on Nurse Performance: Evidence from Setio Husodo Hospital
type: item
description: Purpose of the study: This study investigates the influence of motivation and workload on nurse performance at Setio Husodo Hospital, Kisaran, Indonesia. The research addresses the fluctuating performance trends observed over five years and explores how motivational factors and workload management contribute to nursing service quality. Materials and methods: A quantitative descriptive approach was employed with 39 nurses selected through saturated sampling. Data were collected using validated questionnaires measuring motivation (12 items, α=0.853), workload (8 items, α=0.831), and nurse performance (8 items, α=0.847). Multiple linear regression analysis was conducted using SPSS version 22 to test hypotheses at a 5% significance level. Results: The regression model Y=1.282+0.286X₁+0.538X₂ demonstrated that both motivation (t=3.363, p=0.002) and workload (t=4.653, p=0.000) significantly influenced nurse performance. The simultaneous F-test (F=65.475, p=0.000) confirmed the combined effect of both variables. The adjusted R² of 0.772 indicates that 77.2% of performance variance is explained by motivation and workload, with workload showing stronger influence (β=0.548) than motivation (β=0.396). Conclusions: Motivation and workload are critical determinants of nurse performance in hospital settings. Healthcare administrators should implement balanced workload distribution strategies and robust motivational programs to optimize nursing service delivery and patient care quality.
subject: Original Research
  topic: section
subject: Original Research Articles
  topic: category
subject: nurse performance
  topic: keywords
subject: motivation
  topic: keywords
subject: workload
  topic: keywords
subject: healthcare management
  topic: keywords
subject: hospital administration
  topic: keywords
subject: human resource management
  topic: keywords
creator: Juniati Bercita Gultom
creator: Nurhasanah Nurhasanah
creator: Lapiti Sagala
rights: Copyright (c) 2025 Juniati Bercita Gultom, Nurhasanah, Lapiti Sagala (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-27
publication date: 2025-08-27
starting page: 142
ending page: 152
doi: 10.53905/Gimer.v1i03.23

Modern Marketing Strategies to Build Customer Expectations on Wedding Organizer Services Enter Management Kudus
type: item
description: Purpose of the study: This study aims to analyze modern marketing strategies in building customer expectations for Enter Management Kudus wedding organizer services through the SWOT approach and the marketing mix framework (8P). Materials and methods: The research was conducted for one month at Enter Management Kudus, Purwosari, Central Java. Data were collected through observation, interviews, and documentation. Triangulation by source, technique, and time was applied to ensure data validity. Data analysis used the interactive Miles and Huberman model consisting of data reduction, data presentation, and conclusion drawing. Results: The findings show that Enter Management Kudus effectively implements key elements of modern marketing, including product diversification, flexible pricing, and digital promotion through social media. SWOT analysis positions the company in Quadrant I (aggressive strategy), highlighting strong internal capabilities and favorable external opportunities. Effective strategies include market expansion, service innovation aligned with current trends, and strengthening partnerships with local and national vendors. The company’s marketing approach integrates social media content, client testimonials, and creative collaborations, effectively shaping positive customer expectations and loyalty. Conclusions: Modern marketing strategies based on the 8P framework have strengthened Enter Management Kudus’s competitive position. The combination of service innovation, digital marketing, and customer relationship management successfully meets and exceeds client expectations. The results affirm that continuous innovation, consistent digital engagement, and quality enhancement are essential for sustaining customer satisfaction and brand growth in the wedding organizer industry.
subject: Original Research
  topic: section
subject: Original Research Articles
  topic: category
subject: marketing strategy
  topic: keywords
subject: swot analysis
  topic: keywords
subject: 8p framework
  topic: keywords
subject: customer expectation
  topic: keywords
subject: wedding organizer
  topic: keywords
subject: enter management kudus
  topic: keywords
creator: Moh Lukman Hakim
creator: Ag.Sunarno Handoyo
creator: Sutono Sutono
rights: Copyright (c) 2025 Moh Lukman Hakim, Ag.Sunarno handoyo, Sutono (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-27
publication date: 2025-08-27
starting page: 103
ending page: 111
doi: 10.53905/Gimer.v1i03.19

The Influence of Site Visuals, Website Quality, and Perceived Product Benefits on Gen Z’s Purchase Decisions on TikTok
type: item
description: Purpose of the study: The rapid evolution of social media platforms has transformed digital commerce, with TikTok emerging as a prominent social commerce platform. TikTok's integration of entertainment and shopping features has attracted significant attention from businesses, particularly in reaching Generation Z consumers who represent the platform's largest user demographic. This research investigates the role of site visuals, site quality, and product benefits in shaping Gen Z purchasing decisions on TikTok, with shopping experience as a mediating variable. The study specifically examines Le Skin Aesthetic Wonosobo consumers' behavior on the TikTok platform. Materials and methods: A quantitative approach using survey methodology was employed to collect data from 140 Gen Z consumers (aged 15-28 years) who made purchases through TikTok Shop during March-May 2025. Data were analyzed using Structural Equation Modeling (SEM) with AMOS 24.0 software. The research model examined five constructs: Site Visuals (X1), Site Quality (X2), Product Benefits (X3), Shopping Experience (Y1), and Purchase Decision (Y2), measured using validated multi-item scales. Results: Site Visuals (β=0.312, p<0.01) and Site Quality (β=0.384, p<0.001) demonstrated significant positive effects on Shopping Experience, collectively explaining 51.4% of its variance. Product Benefits exhibited the strongest direct effect on Purchase Decision (β=0.421, p<0.001). However, Site Visuals, Site Quality, and Shopping Experience showed no significant direct effects on Purchase Decision. Shopping Experience failed to mediate the relationships between exogenous variables and Purchase Decision. The overall model demonstrated excellent fit indices and explained 61.6% of variance in Purchase Decision. Conclusions: Gen Z consumers' purchase decisions on TikTok are primarily driven by tangible product benefits rather than site aesthetics or experiential factors. While site characteristics successfully shape the sho…
subject: Original Research
  topic: section
subject: Original Research Articles
  topic: category
subject: site visuals
  topic: keywords
subject: site quality
  topic: keywords
subject: product benefits
  topic: keywords
subject: shopping experience
  topic: keywords
subject: purchasing decision
  topic: keywords
creator: Andriya Riana Justitia
creator: Sutono Sutono
creator: Ag. Sunarno Handoyo Handoyo
rights: Copyright (c) 2025 Andriya Riana Justitia, Sutono, Ag. Sunarno Handoyo (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-15
publication date: 2025-10-15
doi: 10.53905/Gimer.v1i04.124

Applying Participatory Appraisal of Competitive Advantage (PACA) to Enhance the Competitiveness of the Bakaran Batik Cluster, Pati, Indonesia
type: item
description: Purpose of the study: The batik industry in Indonesia plays a crucial role in preserving cultural heritage and contributing to the national economy. The Bakaran Batik Center in Pati, Central Java, is one of the prominent cultural and economic clusters with a strong local identity. However, increasing competition from modern textile products and new batik producers has challenged its competitiveness in both domestic and international markets. This study aims to analyze competitive advantage strategies using the Participatory Appraisal of Competitive Advantage (PACA) approach at the Bakaran Batik Center. The focus is on identifying internal strengths, market positioning, and collaborative strategies to enhance competitiveness. Materials and methods: The study applied a qualitative descriptive method, conducted at the Bakaran Batik Center, Pati. Data were collected through direct observation, semi-structured interviews, and documentation involving artisans, cooperative leaders, government officials, and consumers. Data validity was ensured through triangulation of sources, techniques, and time. The data analysis process included reduction, presentation, and conclusion drawing to identify the strategic patterns of PACA-based competitive advantage. Results: Findings reveal that Bakaran Batik Center faces strong competition from new entrants offering modern designs and digital marketing strategies. Nevertheless, it maintains competitiveness through authentic hand-drawn batik techniques, continuous motif innovation, product diversification, and cooperative-based business models. Strengthening partnerships with local government, implementing flexible pricing, maintaining product quality, and promoting consumer education have proven effective in building customer loyalty and sustaining long-term competitiveness. Conclusions: The PACA approach effectively enhances the Bakaran Batik Center’s competitiveness by integrating innovation, cultural authenticity, and collaboration. P…
subject: Original Research
  topic: section
subject: Original Research Articles
  topic: category
subject: Competitive Advantage
  topic: keywords
subject: Participatory Appraisal of Competitive Advantage (PACA)
  topic: keywords
subject: Bakaran Batik Center
  topic: keywords
subject: UMKM Competitiveness Strategy
  topic: keywords
creator: Joko Santoso
creator: Mamik Indaryani
creator: Ag.Sunarno Handoyo
rights: Copyright (c) 2025 Joko Santoso, Mamik Indaryani, Ag.Sunarno Handoyo (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-27
publication date: 2025-08-27
starting page: 79
ending page: 92
doi: 10.53905/Gimer.v1i03.17

The Impact of Product Innovation, Restaurant Atmosphere, and Promotion Strategies on Sales Performance: Evidence from Song Fa Bak Kut Teh Restaurant, Medan
type: item
description: Purpose of the study: The intensifying competition in the restaurant industry necessitates comprehensive marketing strategies to enhance sales performance. This study investigates the influence of product innovation, restaurant atmosphere, and promotional strategies on sales volume. This research aims to examine the partial and simultaneous effects of product innovation, restaurant atmosphere, and promotion on sales volume at Song Fa Bak Kut Teh Restaurant in Medan, Indonesia. Materials and methods: A quantitative approach was employed using incidental sampling to select 100 respondents from a population of 28,207 customers. Data were collected through structured questionnaires and analyzed using multiple linear regression analysis with SPSS version 25. Validity, reliability, normality, multicollinearity, and heteroscedasticity tests were conducted to ensure data quality. Results: The regression analysis yielded the equation Y = 4.231 + 0.213X₁ + 0.354X₂ + 0.098X₃. Product innovation (t = 2.318, p = 0.023), restaurant atmosphere (t = 4.615, p < 0.001), and promotion (t = 4.655, p < 0.001) demonstrated significant positive effects on sales volume. The simultaneous F-test (F = 36.443, p < 0.001) confirmed the collective influence of all independent variables. The adjusted R² value of 0.518 indicates that 51.80% of sales volume variance is explained by these three variables. Conclusions: Product innovation, restaurant atmosphere, and promotional strategies significantly contribute to sales performance both individually and collectively. Restaurant atmosphere emerged as the strongest predictor, followed by promotion and product innovation. Management should prioritize integrated marketing strategies encompassing continuous product development, atmospheric enhancement, and diversified promotional activities to optimize sales performance.
subject: Original Research
  topic: section
subject: Original Research Articles
  topic: category
subject: product innovation
  topic: keywords
subject: restaurant atmosphere
  topic: keywords
subject: promotion strategies
  topic: keywords
subject: sales volume
  topic: keywords
subject: marketing mix
  topic: keywords
subject: hospitality management
  topic: keywords
creator: Meryanti Saragih
creator: Rifqah Harahap
creator: Evi Novalin Bako
rights: Copyright (c) 2025 Meryanti Saragih, Rifqah Harahap, Evi Novalin Bako (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-27
publication date: 2025-08-27
starting page: 122
ending page: 131
doi: 10.53905/Gimer.v1i03.21

Work Discipline and Job Satisfaction as Determinants of Employee Performance: Evidence from the Department of Industry, Trade, Energy, and Mineral Resources in Medan
type: item
description: Introduction: Employee performance fluctuation remains a critical challenge in public sector organizations, particularly in developing countries where administrative effectiveness directly impacts regional economic development. Purpose of the study: This research investigates the influence of work discipline and job satisfaction on employee performance at the Department of Industry, Trade, Energy, and Mineral Resources in Medan, Indonesia. Materials and methods: A quantitative approach was employed using saturated sampling of 66 civil servants. Data were collected through validated questionnaires and analyzed using multiple linear regression analysis. Results: The findings revealed that work discipline (t = 3.722, p < 0.05) and job satisfaction (t = 4.194, p < 0.05) significantly and positively influence employee performance. The regression model (Y = 9.102 + 0.261X₁ + 0.281X₂) demonstrated statistical significance (F = 20.237, p < 0.001), with both independent variables explaining 37.2% of the variance in employee performance. Conclusions: Work discipline and job satisfaction are critical determinants of employee performance in public sector organizations. Management should prioritize strengthening disciplinary mechanisms and enhancing job satisfaction to optimize organizational effectiveness.
subject: Original Research
  topic: section
subject: Original Research Articles
  topic: category
subject: work discipline
  topic: keywords
subject: job satisfaction
  topic: keywords
subject: employee performance
  topic: keywords
subject: public sector
  topic: keywords
subject: human resource management
  topic: keywords
creator: Debora Marina Rutina Nainggolan
creator: Maduma Sari Sagala
creator: Evi Novalin Bako
rights: Copyright (c) 2025 Debora Marina Rutina Nainggolan, Maduma Sari Sagala, Evi Novalin Bako (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-27
publication date: 2025-08-27
starting page: 112
ending page: 121
doi: 10.53905/Gimer.v1i03.20

Impact of Liquidity Ratio and Solvency Ratio on the Profitability Ratio in PT. Indofood Sukses Makmur
type: item
description: Introduction: Financial performance is a critical indicator of corporate health and operational efficiency. PT. Indofood Sukses Makmur, Tbk., as one of Indonesia's leading food processing companies, has exhibited fluctuations in its financial ratios during 2019-2023, necessitating an empirical investigation into the relationships between liquidity, solvency, and profitability metrics. Purpose of the Study: This research aims to examine the impact of liquidity ratio (Current Ratio) and solvency ratio (Debt to Asset Ratio) on profitability ratio (Return on Assets) at PT. Indofood Sukses Makmur, Tbk. during the period 2019-2023, both partially and simultaneously. Materials and Methods: This quantitative study employed secondary data from audited financial statements obtained from the Indonesia Stock Exchange. Multiple linear regression analysis was conducted using SPSS version 23, with classical assumption tests including normality, multicollinearity, and heteroscedasticity tests. The sample consisted of annual financial data over five consecutive years (2019-2023). Results: The partial test (t-test) revealed that Current Ratio significantly and positively influences ROA (t-value = 3.409 > t-table = 2.353, p = 0.032). Similarly, Debt to Asset Ratio demonstrates a significant positive effect on ROA (t-value = 3.578 > t-table = 2.353, p = 0.042). The simultaneous test (F-test) confirmed that both ratios collectively impact ROA (F-value = 4.223 > F-table = 19.30, p = 0.217). The adjusted R² value of 0.635 indicates that 63.5% of ROA variance is explained by the independent variables. Conclusions: Both liquidity and solvency ratios significantly influence profitability at PT. Indofood Sukses Makmur, Tbk. Enhanced liquidity management and optimal capital structure contribute positively to asset utilization efficiency and profit generation. These findings provide empirical evidence for financial decision-making and strategic planning in the food manufacturing sector.
subject: Original Research
  topic: section
subject: Original Research Articles
  topic: category
subject: Current Ratio
  topic: keywords
subject: Debt to Asset Ratio
  topic: keywords
subject: Return on Assets
  topic: keywords
subject: Financial Performance
  topic: keywords
subject: Liquidity Ratio
  topic: keywords
subject: Solvency Ratio
  topic: keywords
subject: Profitability Ratio
  topic: keywords
creator: Trisnawati Manik
creator: Laily Ramadhani
creator: Lapiti Gokmatua Sagala
rights: Copyright (c) 2025 Trisnawati Manik, Laily Ramadhani, Lapiti Gokmatua Sagala (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-27
publication date: 2025-08-27
starting page: 93
ending page: 102
doi: 10.53905/Gimer.v1i03.18

The Influence of Workload and Work Discipline on Employee Performance at The Regional Library Office of North Sumatra Province
type: item
description: Introduction: Employee performance in public service institutions remains a critical concern, particularly regarding factors such as workload and work discipline. This study examined the influence of workload and work discipline on employee performance at the Regional Library Office of North Sumatra Province. Purpose of the study: This research aimed to determine the extent to which workload and work discipline influence employee performance, both partially and simultaneously. Materials and methods: A quantitative approach was employed with saturated sampling involving 68 employees. Data were collected through validated questionnaires using a Likert scale. Multiple linear regression analysis was conducted using SPSS version 22 to test the hypotheses. Results: The regression equation Y = 4.307 + 0.364X₁ + 0.510X₂ demonstrated that both workload (t = 3.132, p = 0.003) and work discipline (t = 4.099, p = 0.000) significantly influenced employee performance. Simultaneously, both variables showed a significant effect (F = 70.584, p = 0.000) with an adjusted R² of 0.675, indicating that 67.5% of performance variance was explained by these factors. Conclusions: Workload and work discipline significantly influence employee performance at the Regional Library Office of North Sumatra Province. Appropriate workload management and consistent discipline enforcement are essential for optimizing employee performance in public service institutions.
subject: Original Research
  topic: section
subject: Original Research Articles
  topic: category
subject: workload
  topic: keywords
subject: work discipline
  topic: keywords
subject: employee performance
  topic: keywords
subject: public service
  topic: keywords
subject: library management
  topic: keywords
creator: Marintan Romasi Novalina Siregar
creator: Maduma Sari Sagala
creator: Evi Novalin Bako
rights: Copyright (c) 2025 Marintan Romasi Novalina Siregar, Maduma Sari Sagala, Evi Novalin Bako (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-27
publication date: 2025-08-27
starting page: 98
ending page: 107
doi: 10.53905/Gimer.v1i03.16

The Influence of Sports Mega-Events on Local Business Growth: A Study of PON 2024 Aquatic Venue
type: item
description: Introduction: Sports mega-events have emerged as significant catalysts for regional economic development, yet their impact on local business ecosystems remains inadequately understood, particularly in developing economies. The Pekan Olahraga Nasional (PON) 2024, hosted in Papua, Indonesia, presents a unique opportunity to examine these dynamics within an emerging market context. Purpose of the study: This research investigates the influence of PON 2024's aquatic venue on local business growth, examining both immediate and sustained economic impacts on small and medium enterprises (SMEs) in the host region. Materials and methods: A mixed-methods approach was employed, involving 387 local businesses across hospitality, retail, transportation, and service sectors. Data collection occurred through structured surveys, financial performance analysis, and semi-structured interviews conducted pre-event (6 months prior), during the event, and post-event (6 months after). Quantitative analyses were conducted using SPSS v27, employing descriptive statistics, paired t-tests, and multiple regression analysis. Results: Local businesses experienced a mean revenue increase of 34.7% (SD = 12.3) during the event period compared to baseline measurements. The hospitality sector demonstrated the highest growth (47.2%), followed by retail (31.8%) and transportation services (28.4%). Post-event analysis revealed sustained growth of 18.3% above baseline levels six months after conclusion. Employment increased by 23.1% during the event, with 67.4% of new positions retained post-event. Conclusions: PON 2024's aquatic venue generated substantial positive impacts on local business growth, with effects extending beyond the immediate event period. The findings suggest that well-planned sports mega-events can serve as effective tools for regional economic development, particularly when integrated with comprehensive local business development strategies.
subject: Original Research
  topic: section
subject: Review Articles
  topic: category
subject: sports mega-events
  topic: keywords
subject: local business growth
  topic: keywords
subject: economic impact
  topic: keywords
subject: PON 2024
  topic: keywords
subject: aquatic venue
  topic: keywords
subject: regional development
  topic: keywords
subject: Indonesia
  topic: keywords
creator: Pijai Prana Sitepu
creator: Rama Wati
creator: Agnes Monica Hutahaean
creator: Revaldi Sembiring
creator: Ricky Ariya Sitepu
rights: Copyright (c) 2025 Pijai Prana Sitepu, Rama Wati, Agnes Monica Hutahaean, Revaldi Sembiring, Ricky Ariya Sitepu (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-06-27
publication date: 2025-06-27
doi: 10.53905/Gimer.v1i02.15

Green Sponsorship in Global Sports: Between Corporate Branding and Authentic Environmental Action: A Literature Review
type: item
description: Purpose of the study: This systematic literature review investigates green sponsorship in global sports, focusing on the interplay between corporate environmental branding and genuine sustainability initiatives, while analyzing the effectiveness of environmental sponsorship practices and their impact on corporate reputation and environmental outcomes. Materials and methods: A systematic literature review was conducted using various electronic databases, covering publications from 2010 to 2024, with specific search terms and inclusion criteria resulting in 67 relevant studies after screening 847 initial articles. Results: The analysis identified three categories of green sponsorship: (1) Authentic environmental partnerships (23%), (2) Strategic green branding (54%), and (3) Superficial greenwashing (23%), with findings showing that authentic partnerships yield significantly higher brand loyalty compared to greenwashing. Conclusions: Green sponsorship ranges from genuine commitment to superficial tactics; authentic partnerships positively affect corporate reputation and environmental outcomes, whereas greenwashing erodes consumer trust, necessitating future research on metrics for evaluating authenticity and impact.
subject: Review Articles
  topic: section
subject: Review Articles
  topic: category
subject: green sponsorship
  topic: keywords
subject: environmental marketing
  topic: keywords
subject: sports sustainability
  topic: keywords
subject: corporate social responsibility
  topic: keywords
subject: greenwashing
  topic: keywords
subject: authentic environmental action
  topic: keywords
subject: sports marketing
  topic: keywords
creator: Felisa Romo Lea
creator: Gertude Barton
creator: Alexander Mayr
rights: Copyright (c) 2025 Felisa Romo Lea, Gertude Barton, Alexander Mayr (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-06-27
publication date: 2025-06-27
starting page: 88
ending page: 97
doi: 10.53905/Gimer.v1i02.14

Beyond Container: Postmodern Packaging as Visual Communication Medium in Contemporary Branding Strategy
type: item
description: Purpose of the study: This research investigates the impact of postmodern aesthetics on product packaging design, identifies defining visual elements, evaluates young consumers' perceptions, and examines the effects on branding strategies and purchasing behavior, focusing on postmodern principles like deconstruction, intertextuality, irony, and hybridity. Materials and methods: A qualitative approach with descriptive-analytical methods is adopted through a multiple case study design, utilizing literature reviews and non-participatory visual observation of postmodern packaging characteristics, analyzing aspects such as typography, illustrations, layout, colors, materials, and effects, with data analyzed through visual semiotic and comparative methods. Results: Key findings indicate postmodern influences in packaging design manifest through experimental typography, contrasting colors, non-linear layouts, and mixed media, employing strategies like humor and irony, exemplified by anti-theft lunch bags and interactive packaging; postmodern design merges aesthetic and functional appeal, with typography serving as dual visual communication. Conclusions: Postmodern packaging reflects a transformative shift from simple containers to intricate visual communication that conveys symbolic messages and emotional expression, offering designers expressive freedom and serving as a strategy for enhancing product appeal; the synergy of aesthetic, emotional, and functional elements fosters memorable consumer experiences in a competitive market, positioning postmodern design as significant in contemporary practices responsive to socio-cultural dynamics and market evolution.
subject: Original Research
  topic: section
subject: Original Research Articles
  topic: category
subject: Postmodern Design
  topic: keywords
subject: Visual Communication
  topic: keywords
subject: Packaging Design
  topic: keywords
subject: Brand Identity
  topic: keywords
subject: Consumer Experience
  topic: keywords
subject: Visual Semiotics
  topic: keywords
subject: Contemporary Branding
  topic: keywords
creator: Widya Oktaryi Setiawardhani
rights: Copyright (c) 2025 Widya Oktary Setiawardhani (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-06-27
publication date: 2025-06-27
starting page: 79
ending page: 87
doi: 10.53905/Gimer.v1i02.13

Analysis of Marine Water Quality to Facilitate Management in Support of Mangrove Conservation in Kayo Batu Village, Jayapura
type: item
description: Purpose of the study: this investigation aimed to assess the quality of marine water by analyzing a range of physico-chemical parameters, such as pH, dissolved oxygen (DO), total dissolved solids (TDS), dissolved hydrogen ions (DHL), salinity, and temperature, in addition to determining its importance in promoting mangrove conservation initiatives. Materials and methods: A quantitative approach was used by measuring water quality at eight sampling points during morning and afternoon sessions, combined with a questionnaire distributed to 88 respondents to capture community perceptions of environmental changes. Results: The results indicate that marine water quality in Kayo Batu Village is classified as lightly polluted but remains within the permissible threshold according to the Minister of Environment Decree No. 51 of 2004. Some parameters, such as DO and pH, slightly exceed the optimal range for healthy mangrove ecosystems. Community perceptions reveal concerns about declining water quality due to poor sanitation and domestic pollution. Therefore, a mangrove conservation strategy based on adaptive and participatory approaches is necessary, particularly through the control of pollution sources, environmental education, and improved sanitation infrastructure. Conclusions: The findings of this study are expected to serve as a scientific basis for policy formulation to sustainably preserve the coastal ecosystem.
subject: Original Research
  topic: section
subject: Original Research Articles
  topic: category
subject: conservation
  topic: keywords
subject: marine water quality
  topic: keywords
subject: coastal ecosystem
  topic: keywords
subject: Management in Support
  topic: keywords
subject: Mangrove Conservation
  topic: keywords
creator: Gaviota J.T. Maturbongs
creator: Hotnida Nainggolan
creator: Sarah A. Rumawak
rights: Copyright (c) 2025 Gaviota J.T Maturbongs, Hotnida Nainggolan, Sarah A Rumawak (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-06-27
publication date: 2025-06-27
starting page: 58
ending page: 64
doi: 10.53905/Gimer.v1i02.10

Strategic Governance Management in Enhancing Digital Literacy in West Tanjung Jabung Regency's Educational Institutions
type: item
description: Purpose of the study: This research aims to analyse the strategy of the Education and Culture Office of Tanjung Jabung Barat Regency in improving digital literacy through the Education Innovation and Good Corporate Governance (GCG) approach. Materials and methods: Data were collected through in-depth interviews, field observations and documentation studies of education digitisation policies and practices. The results show that the strategies implemented include improving teachers' competencies through technology-based training, strengthening digital infrastructure, developing online learning platforms, and applying GCG principles such as transparency, accountability and public participation. In addition, blended learning methods and the utilisation of big data and AI in learning evaluation are also part of the educational transformation. Results: The results show that the strategies implemented include improving teachers' competencies through technology-based training, strengthening digital infrastructure, developing online learning platforms, and applying GCG principles such as transparency, accountability and public participation. In addition, blended learning methods and the utilisation of big data and AI in learning evaluation are also part of the educational transformation. Despite facing challenges such as limited infrastructure and digital literacy, this strategy shows significant potential in improving access and quality of learning, especially in remote areas. Conclusions: The integration of education innovation and good governance principles is key in realising an adaptive and sustainable education system in the digital era. The success of this strategy requires long-term commitment and regulatory support that is flexible to technological dynamics.
subject: Original Research
  topic: section
subject: Original Research Articles
  topic: category
subject: education innovation
  topic: keywords
subject: digitalization
  topic: keywords
subject: Strategic Management
  topic: keywords
subject: good corporate governance
  topic: keywords
subject: education quality
  topic: keywords
creator: Agung Wahyudi
creator: Marno Nugroho
rights: Copyright (c) 2025 Agung Wahyudi, Marno Nugroho (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-06-27
publication date: 2025-06-27
starting page: 71
ending page: 78
doi: 10.53905/Gimer.v1i02.12

Taxation Liability Determination Framework Predicated on Adherence to Taxpayer Obligations
type: item
description: Purpose of the study: This study aims to develop a tax payment decision model based on taxpayer compliance, specifically examining how tax awareness and understanding of tax regulations influence taxpayers' decisions to pay regional taxes in Batang Hari Regency. Materials and methods: This research employs a quantitative explanatory approach using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). Data were collected through structured questionnaires from 135 active regional taxpayers across eight tax sectors (PBB-P2, PBJT, Advertisement, etc.) using total sampling technique. The study examined the relationships between tax regulation (X1), taxpayer awareness (X2), taxpayer compliance (Z as mediating variable), and tax payment decisions (Y). Results: All research hypotheses were statistically significant. Tax regulation and taxpayer awareness positively influence taxpayer compliance (path coefficients: 0.403 and 0.568 respectively). However, tax regulation shows a negative direct effect on tax payment decisions (-0.223), while taxpayer awareness demonstrates a positive direct effect (0.207). Taxpayer compliance significantly mediates the relationship between both independent variables and tax payment decisions (0.469). The model explains 59% of taxpayer compliance variance and 39.2% of tax payment decision variance. Conclusions: Taxpayer awareness and tax regulations significantly influence taxpayer compliance, which subsequently affects actual tax payment decisions. High levels of awareness, supported by clear, fair, and easily understood regulations, effectively increase compliance rates and encourage voluntary tax payments. Taxpayer compliance plays an essential mediating role in strengthening the relationship between regulations and awareness toward tax payment decisions.
subject: Original Research
  topic: section
subject: Original Research Articles
  topic: category
subject: Regional Tax
  topic: keywords
subject: Taxpayer Compliance
  topic: keywords
subject: Tax Awareness
  topic: keywords
subject: Tax Regulation
  topic: keywords
subject: Tax Payment Decision
  topic: keywords
subject: Structural Equation Modeling
  topic: keywords
creator: Adi Ismir
creator: Mutamimah Mutamimah
rights: Copyright (c) 2025 Adi Ismir, Mutamimah (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-06-27
publication date: 2025-06-27
starting page: 48
ending page: 57
doi: 10.53905/Gimer.v1i02.9

IoT-Based Remote Electricity Control and Management Monitoring System Using Blynk Application
type: item
description: Purpose of the study: This research seeks to create an IoT-based system for remote electricity control and monitoring, ensuring precise, real-time energy management through a user-friendly interface. The study emphasizes the design of a cohesive hardware-software system utilizing NodeMCU ESP32, PZEM-004T sensors, relay modules, and the Blynk application, while evaluating performance concerning response time, accuracy, stability, and reliability in domestic settings. Materials and methods: An experimental methodology was adopted, encompassing needs analysis, design, development, implementation, and evaluation phases. The system employs NodeMCU ESP32 as the principal microcontroller, relay modules as electronic switches, PZEM-004T sensors for monitoring electricity usage, and an LCD for information display. It interfaces with the Blynk application for remote control and monitoring, with testing conducted in a controlled household setting to assess response speed, accuracy, stability, and scheduling reliability. Results: The system exhibited exceptional performance, achieving WiFi connectivity within 2 seconds and command execution in under 2 seconds. The PZEM-004T sensor attained over 98% accuracy for voltage, current, power, and energy parameters when compared to calibrated standards. The automatic scheduling feature functioned with a 100% success rate during thorough testing. Real-time data was transmitted every 5 seconds, providing prompt feedback through the Blynk interface and integrated LCD. Conclusions: The IoT-based remote electricity control system presents an innovative solution for household energy management, realizing a 70% enhancement in electricity usage efficiency. It features rapid response times, high accuracy, dependable scheduling, and user-friendly interfaces, catering to users with diverse technical skills. Despite limitations like internet dependency and sensor constraints, it serves as an effective and cost-efficient solution for smart energy m…
subject: Original Research
  topic: section
subject: Original Research Articles
  topic: category
subject: IoT
  topic: keywords
subject: electricity control
  topic: keywords
subject: remote monitoring
  topic: keywords
subject: energy management
  topic: keywords
subject: Blynk
  topic: keywords
subject: NodeMCU ESP32
  topic: keywords
subject: PZEM-004T
  topic: keywords
subject: smart home
  topic: keywords
subject: power monitoring
  topic: keywords
creator: Andreanata Pradifta Muksin
creator: Budi Tjahjono
rights: Copyright (c) 2025 Andreanata Pradifta Muksin, Budi Tjahjono (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-06-27
publication date: 2025-06-27
starting page: 65
ending page: 70
doi: 10.53905/Gimer.v1i02.11

E-commerce Impact on Accounting Efficiency in MSMEs
type: item
description: Purpose of the study: This study aims to comprehensively analyze the impact of e-commerce adoption on the efficiency of accounting systems among MSMEs in Medan Kota District, Indonesia, and to identify key factors mediating this relationship. Materials and methods: Employing a quantitative research design, data were collected from 120 MSMEs using stratified random sampling. Structured questionnaires and adapted Motor Competency Assessment tools were utilized to measure e-commerce adoption and accounting system efficiency. Statistical analyses included descriptive statistics, Pearson correlation, and path regression analysis to determine the strength and direction of relationships. Results: The results reveal a significant positive correlation (r = 0.62, p < 0.01) between e-commerce adoption and accounting system efficiency. Path regression analysis indicates that e-commerce adoption explains 38% of the variance in accounting efficiency (R² = 0.38, p < 0.01). Further analysis suggests that digital literacy and organizational readiness moderate this relationship. Conclusions: E-commerce adoption substantially improves the efficiency of accounting systems in MSMEs, with digital literacy and organizational readiness serving as important enabling factors. These findings underscore the need for targeted interventions to support digital transformation in MSMEs.
subject: Original Research
  topic: section
subject: Original Research Articles
  topic: category
subject: e-commerce
  topic: keywords
subject: accounting system efficiency
  topic: keywords
subject: msmes
  topic: keywords
subject: digital transformation
  topic: keywords
subject: digital literacy
  topic: keywords
subject: organizational readiness
  topic: keywords
creator: Menda Winarti Br Tumanggor
creator: Windi Pasaribu
creator: Septina Joe Sephine gulo
creator: Tafaogo Laia
creator: Nurhayanti lombu
creator: Dwi Fany Fransiska Dewi Butar Butar
rights: Copyright (c) 2025 Menda Winarti Br Tumanggor, Windi Pasaribu, Septina Joe Sephine gulo, Tafaogo Laia, Nurhayanti lombu, Dwi Fany Fransiska Dewi Butar Butar (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-06-27
publication date: 2025-06-27
starting page: 38
ending page: 43
doi: 10.53905/Gimer.v1i02.7

The Impact of System Quality, Information Quality, and Service Quality of Rail Ticketing System (RTS) on Customer Satisfaction of PT. Kereta Api Indonesia
type: item
description: Purpose of the study: This research aims to examine the influence of system quality, information quality, and service quality of the Rail Ticketing System (RTS) on customer satisfaction among PT. Kereta Api Indonesia passengers in Medan City. Materials and methods: A quantitative cross-sectional study was conducted with 385 passengers of PT. Kereta Api Indonesia in Medan City, Indonesia, selected through purposive sampling. Data were collected using structured questionnaires measuring system quality, information quality, service quality, and customer satisfaction. Statistical analyses included descriptive statistics, Pearson correlation analysis, and path regression analysis using SPSS version 28. Results: The findings revealed that system quality (β = 0.324, p < 0.001), information quality (β = 0.287, p < 0.001), and service quality (β = 0.391, p < 0.001) significantly and positively influenced customer satisfaction. The model explained 68.4% of the variance in customer satisfaction (R² = 0.684). Service quality demonstrated the strongest impact on customer satisfaction, followed by system quality and information quality. Conclusions: All three quality dimensions of RTS significantly contribute to customer satisfaction, with service quality being the most influential factor. These findings suggest that PT. Kereta Api Indonesia should prioritize service quality improvements while maintaining high standards in system and information quality to enhance overall customer satisfaction.
subject: Original Research
  topic: section
subject: Original Research Articles
  topic: category
subject: rail ticketing system
  topic: keywords
subject: customer satisfaction
  topic: keywords
subject: system quality
  topic: keywords
subject: information quality
  topic: keywords
subject: service quality
  topic: keywords
subject: digital transformation
  topic: keywords
subject: public transportation
  topic: keywords
creator: Ovi Selviani Waruwu
creator: Putri Andini
creator: Selvia Sari Waruwu
creator: Fitriani Zebua
creator: Della Crisanta Della Crisanta
creator: Dwi Fany Fransiska Dewi Butar Butar
rights: Copyright (c) 2025 Ovi Selviani Waruwu, Putri Andini, Selvia Sari Waruwu, Fitriani Zebua, Della Crisanta, Dwi Fany Fransiska Dewi Butar Butar (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-06-27
publication date: 2025-06-27
starting page: 33
ending page: 37
doi: 10.53905/Gimer.v1i02.6

Stimulating Tourists' Imagination: The Role of Visual Communication in Managing Storynomic Tourism Strategies in the Digital Age
type: item
description: Purpose of the study: This research aims to analyse the role of visual communication in supporting storynomic tourism strategies, particularly how visual elements shape tourist perceptions, emotional connections, and destination attractiveness in the digital age. Materials and methods: A qualitative-descriptive approach was employed, incorporating visual semiotics and representation discourse analysis. Data were collected through digital documentation of social media content, in-depth interviews with tourism content creators and digital travellers, and participatory online observation. Visual materials from Instagram, TikTok, and YouTube accounts (e.g., @wonderfulindonesia) were the primary objects of study. Results: Findings reveal that visuals—through the use of local symbols, colour palettes, illustration styles, and cinematic storytelling—effectively build emotional narratives and trigger the imagination of digital travellers. Content infused with cultural meaning outperformed purely informational visuals in engagement metrics. Social media platforms such as Instagram and TikTok proved particularly powerful in conveying micro-narratives that inspire travel interest. Conclusions: Visual storytelling is a critical component of storynomic tourism, influencing traveller decisions through emotional engagement and digital immersion. A research-based visual communication strategy that prioritises cultural authenticity and emotional resonance is essential for tourism stakeholders aiming to differentiate destinations in the competitive digital landscape.
subject: Original Research
  topic: section
subject: Original Research Articles
  topic: category
subject: visual communication
  topic: keywords
subject: storynomic tourism
  topic: keywords
subject: digital marketing
  topic: keywords
subject: destination branding
  topic: keywords
subject: visual storytelling
  topic: keywords
subject: tourism strategy
  topic: keywords
subject: social media
  topic: keywords
creator: Aliyah Aliyah
creator: Raden Asri Kartini
creator: Amanda Amanda
creator: Tik Tik Dewi Sartika
rights: Copyright (c) 2025 Aliyah, Raden Asri Kartini, Amanda, Tik Tik Dewi Sartika (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-06-27
publication date: 2025-06-27
starting page: 44
ending page: 48
doi: 10.53905/Gimer.v1i02.8

The Influence of Intellectual Capital on Profitability of Automotive Companies Listed on the Indonesia Stock Exchange
type: item
description: Purpose of the study: This research aims to examine the influence of intellectual capital, measured through the Value Added Intellectual Coefficient (VAIC™) method and its components (human capital efficiency, structural capital efficiency, and capital employed efficiency), on the profitability of automotive companies listed on the Indonesia Stock Exchange. Materials and methods: Data were collected from annual reports of 13 automotive and component companies listed on the Indonesia Stock Exchange from 2019 to 2023. Profitability was measured using Return on Assets (ROA) and Return on Equity (ROE). Multiple regression analysis was employed to analyze the relationship between VAIC™ components and profitability indicators. Results: The findings reveal a significant positive relationship between intellectual capital and company profitability. Human Capital Efficiency (HCE) demonstrated the strongest influence on profitability measures, followed by Capital Employed Efficiency (CEE). Structural Capital Efficiency (SCE) showed a positive but weaker relationship with profitability indicators. Companies with higher VAIC™ scores consistently displayed superior financial performance. Conclusions: Intellectual capital significantly contributes to the profitability of automotive companies in Indonesia. The findings suggest that automotive companies should prioritize investment in human capital development while also optimizing structural capital and physical capital to enhance their competitive advantage and financial performance in an increasingly knowledge-based industry.
subject: Original Research
  topic: section
subject: Intellectual capital
  topic: keywords
subject: VAIC™
  topic: keywords
subject: automotive industry
  topic: keywords
subject: Indonesia Stock Exchange
  topic: keywords
subject: human capital efficiency
  topic: keywords
subject: structural capital efficiency
  topic: keywords
subject: capital employed efficiency
  topic: keywords
creator: Reza Addelia
creator: Gde Ananta Yuga Mediarta
creator: Kasmawati Kasmawati
creator: Rahmawati Rahmawati
rights: Copyright (c) 2025 Reza Addelia, Gde Ananta Yuga Mediarta2, Kasmawati, Rahmawati (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-02-27
publication date: 2025-02-27
starting page: 25
ending page: 32
doi: 10.53905/Gimer.v1i01.5

The Influence of Understanding Tax Regulations, Tax Rates and Taxpayer Awareness on Taxpayer Compliance of E-commerce Users on Online Shopping Entrepreneurs
type: item
description: Purpose of the study: This research aims to examine the influence of understanding tax regulations, tax rates, and taxpayer awareness on taxpayer compliance among e-commerce entrepreneurs in Bangkinang City, Indonesia. The study addresses the growing need for effective tax administration in the rapidly expanding digital economy sector. Materials and methods: A quantitative approach was employed utilizing a survey questionnaire distributed to 150 e-commerce entrepreneurs in Bangkinang City. The sampling technique used was purposive sampling with specific inclusion criteria. Data were collected between January and March 2025 and analyzed using multiple linear regression analysis. Results: The findings revealed significant positive relationships between understanding tax regulations (β = 0.412, p < 0.01), taxpayer awareness (β = 0.376, p < 0.01), and taxpayer compliance. However, tax rates showed a significant negative relationship with compliance (β = -0.298, p < 0.01). The coefficient of determination (R²) indicated that these three variables collectively explain 68.3% of the variance in taxpayer compliance. Conclusions: The study concludes that enhancing taxpayers' understanding of e-commerce tax regulations and raising taxpayer awareness are crucial strategies for improving compliance. Additionally, the negative impact of tax rates suggests that tax authorities should consider optimizing rate structures specific to e-commerce businesses to encourage compliance.
subject: Original Research
  topic: section
subject: e-commerce taxation
  topic: keywords
subject: taxpayer compliance
  topic: keywords
subject: tax regulations
  topic: keywords
subject: tax awareness
  topic: keywords
subject: online entrepreneurs
  topic: keywords
subject: digital economy
  topic: keywords
subject: indonesia
  topic: keywords
creator: Resty Mandasari
creator: Mustafa Kamal
creator: Helmiati Helmiati
rights: Copyright (c) 2025 Resty Mandasari, Mustafa Kamal, Helmiati (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-02-27
publication date: 2025-02-27
starting page: 19
ending page: 24
doi: 10.53905/Gimer.v1i01.4

The Influence of Creativity and Skills on Business Success in East Jakarta SMEs
type: item
description: Purpose of the study: This research aims to investigate the relationships between creativity, skills, and business success in SMEs. Specifically, it examines how creativity influences skill development, how skills impact business success, and the combined effect of both creativity and skills on the overall success of SMEs in East Jakarta. Materials and methods: A quantitative approach was used, employing a survey method to collect data from 93 SME owners and managers in the Cakung District of East Jakarta. The research model explored causal relationships using creativity and skills as independent variables, and business success as the dependent variable. Data was analyzed through path analysis using SPSS, testing hypotheses and evaluating model fit. Results: The study found significant positive relationships between creativity, skills, and business success. Specifically, creativity positively influenced both skill development (β = 0.47) and business success (β = 0.38). Additionally, skills were shown to have a significant positive impact on business success (β = 0.42). The combined effect of creativity and skills explained 58% of the variance in business success. Conclusions: This study provides valuable insights into the role of creativity and skills in SME success. The findings suggest that a dual focus on enhancing creativity and technical skills can significantly improve the performance and sustainability of SMEs. Future research should explore the mechanisms through which creativity influences skill development and investigate these relationships across different sectors and regions.
subject: Original Research
  topic: section
subject: Creativity
  topic: keywords
subject: Skills
  topic: keywords
subject: Business Success
  topic: keywords
subject: SMEs
  topic: keywords
subject: Path Analysis
  topic: keywords
subject: East Jakarta
  topic: keywords
creator: Ira Amalia
rights: Copyright (c) 2025 Ira Amalia (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-02-27
publication date: 2025-02-27
starting page: 12
ending page: 18
doi: 10.53905/10.53905/Gimer.v1i01.3

Analysis of Factors Affecting the Supply of Cafe Service Industry in Pekanbaru City
type: item
description: Purpose of the study: This study aims to identify and analyze key factors influencing the supply and operation of cafe service businesses in Pekanbaru City, Indonesia. Materials and methods: A quantitative approach was employed using survey data collected from 100 cafe owners/managers in Pekanbaru selected through purposive sampling. Data were analyzed using descriptive statistics and multiple regression analysis. Results: The findings indicate that transaction costs, servicescape investments, market demand patterns, and labor availability significantly influence cafe business operations in Pekanbaru. These factors collectively explain 54.7% of the variance in cafe supply decisions. Conclusions: The cafe industry in Pekanbaru is experiencing rapid growth influenced by both economic and social factors. Transaction costs particularly impact business sustainability, while servicescape investments significantly determine competitive positioning in the market.
subject: Original Research
  topic: section
subject: cafe industry
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subject: supply factors
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subject: transaction costs
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subject: servicescape
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subject: pekanbaru
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subject: business operations
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creator: Indah Maharani Subarjo
rights: Copyright (c) 2025 Indah Maharani Subarjo (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-02-27
publication date: 2025-02-27
starting page: 06
ending page: 11
doi: 10.53905/Gimer.v1i01.2

The Impact of Workload on Employee Performance at PT. Arista Auto Prima Pekanbaru
type: item
description: Purpose of the study: This research aims to analyze the influence of workload on employee performance at PT. Arista Auto Prima Pekanbaru, an automotive dealership company in Indonesia. The study examines both quantitative and qualitative workload dimensions and their correlation with various aspects of employee performance. Materials and methods: This quantitative study involved 87 employees from PT. Arista Auto Prima Pekanbaru, selected through proportionate random sampling. Data collection utilized validated questionnaires measuring workload dimensions and performance metrics. The research employed a correlational design with survey methodology. Structural Equation Modeling (SEM) analysis was conducted using SPSS version 26.0. Results: Statistical analysis revealed significant negative correlation between excessive workload and employee performance (r = -0.642, p < 0.01). Time pressure demonstrated the strongest negative impact on work quality (β = -0.573, p < 0.001). However, moderate levels of workload showed optimal performance outcomes, supporting an inverted U-shaped relationship. Department-specific analysis indicated varying workload threshold tolerances across operational units. Conclusions: The findings confirm that excessive workload adversely affects employee performance at PT. Arista Auto Prima Pekanbaru, while appropriate workload distribution enhances productivity. Implementation of workload balancing strategies, clear job descriptions, and supportive organizational culture are recommended for optimal employee performance and organizational success
subject: Original Research
  topic: section
subject: workload
  topic: keywords
subject: employee performance
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subject: automotive industry
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subject: organizational behavior
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subject: human resource management
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subject: job stress
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subject: work efficiency
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creator: Harsa Arif
rights: Copyright (c) 2025 Harsa Arif (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-02-27
publication date: 2025-02-27
starting page: 01
ending page: 05
doi: 10.53905/Gimer.v1i01.1