Review Articles

6 Items

All Items

  • Visual Branding Strategies and Consumer Engagement in Digital Media Ecosystems: A Systematic Literature Review

    Aliyah Aliyah 1 , Widya Oktary Setiawadhani 2
    1. Program Studi Periklanan, Universitas Muhammadiyah Tangerang, Indonesia.
    2. Program Studi Desain Komunikasi Visual, Universitas Muhammadiyah Tangerang, Indonesia.
    69-77
    DOI: https://doi.org/10.53905/Gimer.v2i02.10

  • The Influence of Sports Mega-Events on Local Business Growth: A Study of PON 2024 Aquatic Venue

    Pijai Prana Sitepu 1 , Rama Wati 1 , Agnes Monica Hutahaean 1 , Revaldi Sembiring 1 , Ricky Ariya Sitepu 1
    1. Sekolah Tinggi Olahraga & Kesehatan Bina Guna, Indonesia
    98-111
    DOI: https://doi.org/10.53905/Gimer.v1i02.15

  • Green Sponsorship in Global Sports: Between Corporate Branding and Authentic Environmental Action: A Literature Review

    Felisa Romo Lea 1 , Gertude Barton 2 , Alexander Mayr 3
    1. University of Toulon, French., France
    2. University of Groningen, Netherland., Netherlands
    3. Dortmund University, Germany.
    88-97
    DOI: https://doi.org/10.53905/Gimer.v1i02.14

  • Digital Finance and Green Finance in Sustainable Economic Growth: A Systematic Review of the DF–GF Nexus and Research Agenda

    Margo Regalado 1 , Vladislava Mashchenko 2 , Ivan Sicilia 3 , Anders Nõu 4
    1. Department of Economics, University of Bonn’s, Germany.
    2. National Research University Higher School of Economics, Russia., Russian Federation
    3. University of Granada, Spain.
    4. Faculty of Economics and Business Administration, University of Tartu, Estonia.
    109-127
    DOI: https://doi.org/10.53905/Gimer.v2i03.13

  • Consumer Trust in Digital Marketing: A Systematic Literature Review and Conceptual Framework

    Samsurijal Hasan 1 , Alexander Mayr 2
    1. Program Studi Kewirausahaan, Fakultas Ekonomi dan Bisnis Universitas Pahlawan Tuanku Tambusai, Indonesia.
    2. Dortmund University, Germany., Indonesia
    23-34
    DOI: https://doi.org/10.53905/Gimer.v2i01.04

  • Artificial Intelligence Capability, Knowledge Sharing, and Organizational Innovation: A Systematic Literature Review and Future Research Agenda

    Janeth Jacoby 1 , José Martínez 2 , Lidya Jareño 3
    1. Business Management, Pace University, United States.
    2. Pontifical Catholic University of Peru, Peru.
    3. University of Granada, Spain.
    78-89
    DOI: https://doi.org/10.53905/Gimer.v2i02.11