Review Articles

4 Items

All Items

  • Visual Branding Strategies and Consumer Engagement in Digital Media Ecosystems: A Systematic Literature Review

    Aliyah Aliyah, Widya Oktary Setiawadhani (Author)
    69-77
    DOI: https://doi.org/10.53905/Gimer.v2i02.10

  • The Influence of Sports Mega-Events on Local Business Growth: A Study of PON 2024 Aquatic Venue

    Pijai Prana Sitepu, Rama Wati, Agnes Monica Hutahaean, Revaldi Sembiring, Ricky Ariya Sitepu (Author)
    DOI: https://doi.org/10.53905/Gimer.v1i02.15

  • Green Sponsorship in Global Sports: Between Corporate Branding and Authentic Environmental Action: A Literature Review

    Felisa Romo Lea, Gertude Barton, Alexander Mayr (Author)
    88-97
    DOI: https://doi.org/10.53905/Gimer.v1i02.14

  • Consumer Trust in Digital Marketing: A Systematic Literature Review and Conceptual Framework

    Samsurijal Hasan, Alexander Mayr (Author)
    23-34
    DOI: https://doi.org/10.53905/Gimer.v2i01.04