Review Articles

4 Items

All Items

  • Visual Branding Strategies and Consumer Engagement in Digital Media Ecosystems: A Systematic Literature Review

    Aliyah Aliyah 1 , Widya Oktary Setiawadhani 2
    1. Program Studi Periklanan, Universitas Muhammadiyah Tangerang, Indonesia.
    2. Program Studi Desain Komunikasi Visual, Universitas Muhammadiyah Tangerang, Indonesia.
    69-77
    DOI: https://doi.org/10.53905/Gimer.v2i02.10

  • The Influence of Sports Mega-Events on Local Business Growth: A Study of PON 2024 Aquatic Venue

    Pijai Prana Sitepu 1 , Rama Wati 1 , Agnes Monica Hutahaean 1 , Revaldi Sembiring 1 , Ricky Ariya Sitepu 1
    1. Sekolah Tinggi Olahraga & Kesehatan Bina Guna, Indonesia
    DOI: https://doi.org/10.53905/Gimer.v1i02.15

  • Green Sponsorship in Global Sports: Between Corporate Branding and Authentic Environmental Action: A Literature Review

    Felisa Romo Lea 1 , Gertude Barton 2 , Alexander Mayr 3
    1. University of Toulon, French., France
    2. University of Groningen, Netherland., Netherlands
    3. Dortmund University, Germany.
    88-97
    DOI: https://doi.org/10.53905/Gimer.v1i02.14

  • Consumer Trust in Digital Marketing: A Systematic Literature Review and Conceptual Framework

    Samsurijal Hasan 1 , Alexander Mayr 2
    1. Program Studi Kewirausahaan, Fakultas Ekonomi dan Bisnis Universitas Pahlawan Tuanku Tambusai, Indonesia.
    2. Dortmund University, Germany., Indonesia
    23-34
    DOI: https://doi.org/10.53905/Gimer.v2i01.04